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My comments on in-class assignment (ICA) #1, where people reacted to various cameras using Donald Norman's three dimensions.

When asked which cameras were most attractive and least attractive, people's reactions varied considerably. The Graflex (big, boxy), Canon AE-1 (35mm with the 70s strap) and the disposables were all rated most attractive by some and least attractive by others.

Two people reacted more to the camera's looks -- what Norman calls "visceral" attractiveness. Examples:

Two reacted more to its function and practicality -- what Normal calls "behavioral" attractiveness. Examples:

One person mixed them evenly, preferring the Canon AE-1 because it was "compact", "robust", "solid", "striking appearance", and disliked the Graflex because "it is very big and has [a] fixed lense [lens] to it."

What strikes me is that no one in our small group ranked cameras according to prestige -- what Norman calls "reflective".

Personally, of the cameras we saw, I'm attracted to the AE-1 because it fits my idea of what a camera should look like, which is partly looks and partly prestige -- the image of a real photographer -- and because I know it's a good, usable camera. However, back when I was given a chance to try the AE-1 and others, I preferred a Contax. The Contax has the same basic 35mm design, but is considerably less robust. However, I just liked the way it felt. (I like the fold-up camera with the Zeiss lens, but mostly in a historical way.)

Nowadays, I mostly take pictures of my children, so I use a pocket digital camera, and the Contax sits on the shelf.





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